Birkenstock Job Vacancy as Visual Merchandiser 2023: Accepting Individuals with Experience in Retail Environment

About Birkenstock
Birkenstock, the renowned German footwear brand established in 1774 by Johann Adam Birkenstock, has become a global symbol of comfort, health-conscious design, and style. At the core of its success lies the iconic cork-latex footbed, meticulously crafted to mimic the contours of a healthy foot. This innovative footbed offers optimal arch support, weight distribution, and natural cushioning, contributing to the brand’s reputation for promoting foot health.

With its classic two-strap sandal, the “Arizona,” as a flagship design, Birkenstock has transcended generations and lifestyles. It blends comfort and fashion seamlessly, adapting to changing trends while retaining its timeless appeal. Over the years, the brand has expanded its offerings to include a variety of styles, colors, and collaborations with designers, enhancing its reputation as a versatile and adaptable footwear choice.

About the Birkenstock Job Vacancy as Visual Merchandiser 2023
Birkenstock is offering creative and capable candidates that chance to be a part of the company team and work closely with Marketing as a Visual Merchandiser. This distinctive position within Birkenstock’s workforce allows you to work in close partnership with not only Marketing, but also Retail Operations, Wholesale, and Merchandise Planning Teams. Your primary responsibility will be to conceive and implement effective merchandise strategies that resonate with the brand’s essence in both our retail and wholesale establishments. This role serves as a pivotal link in driving the brand’s visual presence and retail success.

As a Visual Merchandiser, your duties include the following:

  • Take charge of enhancing the brand’s visibility within retail and trade marketing settings.
  • Thoroughly assess both the brand’s and competitors’ product offerings, examining sales performance and customer preferences.
  • Provide weekly insights and analyses following store visits.
  • Conduct store audits twice a week to ensure operational excellence.
  • Mentor, educate, and offer feedback to the retail operations and sales teams based on observations.
  • Develop into an authority on the brand’s products.
  • Establish and oversee the retail and wholesale training program, crafting comprehensive seasonal product training guides encompassing Visual Merchandising (VM) and products.
  • Set a uniform national training benchmark for all sessions, both VM and product-related, ensuring their effectiveness is systematically gauged.
  • Collaborate with the Merchandise Planner to manage product flow and narrative.
  • Collaborate with the National Sales Manager and Marketing Manager on trade marketing strategies and priority-laden key account plans, encompassing budget allocations.
  • Assume responsibility for the brand’s portrayal within stores, guaranteeing its visibility across store floors and imparting guidance to sales teams.
  • Play a role in project management for Shop-in-Shop (SIS) fit-outs, encompassing design installation and marketing graphics.
  • Oversee POS inventory and supervise new POS production.
  • Instruct retail staff on appropriate product placement within stores.
  • Assist Marketing in all phases of promotional events, from conceptualization to implementation and post-event assessment.
  • Aid in coordinating retail roadshow materials and operations.
  • Maintain consistent communication regarding monthly campaigns with retail staff.
  • Monitor costs and stay within the budgetary confines set by the Marketing Manager.
  • Manage the design and production of impromptu retail sales components.

The Birkenstock Job Vacancy as Visual Merchandiser is currently based in this location: Cape Town, Western Cape.

Eligibility Criteria
Prospective applicants are strongly urged to consider applying for the Visual Merchandiser position at Birkenstock. Prior to commencing the registration process, candidates are required to satisfy the program’s eligibility requirements outlined. The selection committee will employ each of the following factors to evaluate applicants impartially. It is recommended that candidates satisfy all of these criteria to enhance the likelihood of a successful application. Failing to meet these requirements may lead to unfavorable outcomes for your overall application result.

The Birkenstock Job Vacancy as Visual Merchandiser Eligibility Criteria are as follows:

  • Pursue a tertiary education in Marketing, Advertising, Administrative studies, or Visual Merchandising.
  • Gain 1-2 years of experience in a similar role.
  • Ensure possession of a valid driver’s license and a personal vehicle.
  • Display the capability to travel locally.
  • Acquire knowledge about current trends and best practices in visual merchandising.
  • Garner experience within a retail environment.
  • Demonstrate proficiency in MS Office.
  • Develop an understanding of retail brands, particularly in fashion, footwear, and apparel.
  • Cultivate a creative and innovative mindset.
  • Pay meticulous attention to detail and maintain consistency.
  • Embrace the role of a brand ambassador by conveying the brand’s personality and attitude in all settings and exhibiting strong product passion.
  • Communicate with enthusiasm, energy, and confidence.
  • Skillfully analyze sales merchandising reports and survey findings.
  • Exhibit excellent listening, verbal, and written communication skills, enabling effective information absorption for feedback, presentation, and idea articulation.
  • Foster a robust sense of commercial awareness.
  • Prioritize a customer-centric service approach and adaptability.
  • Proactively motivate oneself and take initiative.
  • Display adeptness in time management, multitasking, and planning.
  • Demonstrate both independent work capabilities and collaborative skills within a diverse, dynamic team.
  • Conduct weekly store visits.

Application Instructions
Apply online Birkenstock Job Vacancy as Visual Merchandiser 2023 at:

Please complete the fields with your personal information on the application portal. Please note that the details you provide will undergo further assessment by the selection committee. It’s important to ensure that the information you provide accurately reflects your current situation.

After you have uploaded the remaining supporting documents, such as transcripts, ID, Driver’s License, Passport, and others, click the “Submit Application” button.

Furthermore, candidates are required to upload both a profile photo and a CV (Curriculum Vitae). Your profile photo should present you professionally. Meanwhile, your CV should showcase your strengths, skills, and professional attributes, giving the selection committee a better understanding of you.

Applications should be submitted through the provided link mentioned above. Submissions through other external methods like email or fax will not be accepted by the selection committee.

Closing Date
Applications for the Birkenstock Job Vacancy as Visual Merchandiser must be submitted before the closing date on 19 August 2023.

The selection panel has an uncompromising policy against accepting applications after the due date. Candidates who submit their materials after the deadline will not be considered by the selection committee.

Only individuals who have been chosen for the program will receive notification. If you do not receive any communication from the selection committee within 30 days after the deadline, we apologize but you have not been chosen.

Birkenstock retains full authority to decide whether or not to proceed with appointments during the hiring procedure. The determinations made by the selection committee are conclusive.

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